2,163 Followers

Boba Pops’ brand voice is playful, vibrant, and refreshing, speaking to those who enjoy fun, flavorful alcoholic treats. It’s energetic yet approachable, offering a unique twist on boba with a boozy kick for those seeking a fun and exciting way to unwind. The brand targets adventurous adults who love trying new drinks and want a playful, indulgent experience with friends.

Strategy: recipes, very colorful, microtrends, asmr, situational

Concepted, Shot (on IPHONE), and edited on CapCut.