114K followers

Unreal Snacks’ brand voice is bold, authentic, and mindful, speaking to those who crave indulgent treats without the guilt. It’s energetic yet down-to-earth, offering better-for-you snacks made with clean ingredients for people who want to enjoy life’s pleasures while staying true to their values. The brand targets health-conscious snackers who refuse to compromise on taste and want snacks that are both delicious and better for them.

Strategy: skits, very colorful, situational, asmr, retailer highlights

Concepted, Shot (on IPHONE), and edited on CapCut.