111K Followers

Super Coffee’s brand voice is energetic, motivational, and health focused, speaking to go getters who want clean fuel for their day. It’s confident but approachable, blending wellness wisdom with a no nonsense, high performance mindset. The brand targets health conscious Millennials and Gen Z consumers who value fitness, productivity, and clean ingredients in their daily routine.

Strategy: micro trends, simple backgrounds, deliciousness macros, lifestyle, messy but clean visuals.

Concepted, Shot (on IPHONE), and edited on CapCut.